Foursquare rebrands to show it’s not just “the check-in app”
Following an “identity crisis”, the location app has repositioned itself with a focus on the B2B sector with a minimalist aesthetic.
December 14, 2020
9:32 am
Location app Foursquare has rebranded to better represent its position as a B2B software service following a period of “growing pains”.
Co-founded in 2008 by Dennis Crowley and Naveen Selvadurai, the app allowed people to “check-in” to venues through their smartphones – incorporating mobile GPS technology.
Since then it’s expanded from a social-focused app to a software platform, providing location data for other services. During the pandemic for instance, its location data was used as a way to show when food shops were particularly busy in New York, US.