Unity partners with Snap to extend reach of Unity Ads and deliver Snap Kit integration
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Unity has partnered with Snap to extend the reach of Unity Ads to Snapchat advertisers, while also bringing Snap technology to game devs through the Snap Kit SDK.
Both companies claim the deal will fortify the reach and discoverability of Unity-based mobile games, allowing devs to grow their audience and boost player engagement.
It also means that, as of today, Unity Ads, which already reach consumers on Android and iOS, will be included in the Snap Audience Network (SAN) -- an off-Snapchat advertising network that dishes out ads to Snapchatters on mobile sites and apps outside of the main app.