Garnier Surveys Quarantine Hair Color Habits
January 13, 2021
Contact Author Hannah Fink
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The survey shows that 32% of women will continue to dye their hair exclusively at home in 2021.
Sponsored
A survey conducted by OnePoll, on behalf of Garnier, delves into the hair color habits of 2,000 American women aged 18 and older. The study revealed that the average woman reached for at-home hair color to dye her hair at home four to five weeks into quarantine in 2020.
Covering grays
According to research, the average American woman feels that she has aged almost four years over the course of 2020 due to stress from the pandemic. This added stress manifested itself in many ways, including the appearance of new gray hair.