Google's latest outage just reminded us of its monopolistic impact on small business
Breaking Google up into separate companies would level playing field and give small businesses more choice
Follow Us
Question of the Day
ANALYSIS/OPINION:
If you’re running a small business you had a big problem Monday. Google — and many of its related services — briefly went down. So what does that mean?
It means that your ads weren’t being seen. Your collaboration apps were useless. You couldn’t access files. Your smartphone wasn’t downloading data. You couldn’t even send an email. You were dead in the water. This is not just a technical glitch. This is a failure that lays bare the fact that your business is dependent on Google. And unfortunately, you’ve got no choice.