Google updates Merchant Center product data specifications
This year’s updates focus on improving the quality of product information across both paid and organic Shopping listings.
George Nguyen on April 7, 2021 at 12:27 pm
More
Google’s product data specification requirements ensure that all product data submitted to the Merchant Center is formatted appropriately for both successful Shopping ads and organic Shopping listings.
Every year, Google updates these specifications with the aim of improving its shopping experience. The company released the 2021 updates for search marketers yesterday. Below is a list of changes that merchants need to be aware of.
Changes effective immediately