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Google has laid out a roadmap of updates and new attributes for merchants to be aware of. Effective immediately, Google has begun enforcing its checkout price policy that requires merchants to show a consistent price between their product data and landing pages. It is also requiring that products shown across countries that use the subscription cost or installment attributes be listed using a separate feed for each country. Merchants are also now able to indicate sizing types (such as “big,” “tall” and “plus”), backorder and preorder availability and region-specific shipping times via new attributes. Beginning on June 15, Google will assume the times you provide are in the UTC time zone if no timezone is specified in the ....
Google updates Merchant Center product data specifications This year’s updates focus on improving the quality of product information across both paid and organic Shopping listings. George Nguyen on April 7, 2021 at 12:27 pm More Google’s product data specification requirements ensure that all product data submitted to the Merchant Center is formatted appropriately for both successful Shopping ads and organic Shopping listings. Every year, Google updates these specifications with the aim of improving its shopping experience. The company released the 2021 updates for search marketers yesterday. Below is a list of changes that merchants need to be aware of. Changes effective immediately ....