Google has laid out a roadmap of updates and new attributes for merchants to be aware of. Effective immediately, Google has begun enforcing its checkout price policy that requires merchants to show a consistent price between their product data and landing pages. It is also requiring that products shown across countries that use the subscription_cost or installment attributes be listed using a separate feed for each country. Merchants are also now able to indicate sizing types (such as “big,” “tall” and “plus”), backorder and preorder availability and region-specific shipping times via new attributes. Beginning on June 15, Google will assume the times you provide are in the UTC time zone if no timezone is specified in the