Charlotte Groce, owner/founder of Palmetto Outdoor Spaces in Greer, met with Sen. Tim Scott’s (R-SC) office in Washington, D.C., to share how digital tools help grow her business and voice concerns with policy proposals that could hurt her business by making digital tools more expensive and less effective. The meeting was organized by the Connected Commerce Council (3C) ahead of National Small Business Week,
As Congress considers bills to change how the digital economy works, Groce was among small business owners that emphasized to policymakers to understand that digital tools like social media, digital advertising, and online marketplaces power millions of small small businesses’ success. For example, a recent study shows that 82% of advertisers say digital ads help them reach customers more effectively than traditional ads like billboards and television, while 80% say digital ads help them compete with larger companies.