On Monday, Oct. 10, veteran vegetables salesman Denny Donovan was unabashed in his prediction for the following day: “I think we will see a record breaker on carton lettuce in tomorrow’s Market News (USDA’s daily Market News report). Today, I heard quotes of $55 (per carton) to near $70, but there’s nothing around.”
Donovan, who is sales manager for Fresh Kist Produce in Guadalupe, CA, said the FOB price on many of the core veg items “are a little bit crazy.”