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How Augmented Reality is changing consumer buying pattern
Augmented Reality has emerged as a real game-changer. It is changing the process how people communicate and interact. According to a survey conducted by Research & Market, the world's largest and most reputed agency, both AR and 3D rendering markets will increase at a 38.4 per cent CAGR and have a market value of USD 172.8 billion by 2026.
It said that the of AR will keep increasing with the rise of the usage of smartphones. The technology offers a customizable solution, real-time interactions, and accurate representations experience to users like never before. This has also led to a transformation in the buying patterns by consumers. Consumers can access information and details of products from any place at any point in time.Â