Optus recently extended its partnership with Amobee to maximize value from its TV and BVOD investments
Programmatic has become well established as a buying method in Australia because it drives greater efficiencies and control. The Drum finds out why – as traditional ad formats including television, radio and out-of-home (OOH) become digitized – more CTV operators’ inventories will become available to purchase through programmatic platforms.
60% of advertisers in Australia are already buying connected TV (CTV) inventory plan to increase their spending in 2021, eMarketer has found. This is because CTV is integral to modern media strategies as it encompasses the best of both digital video and TV precision targeting in a premium video environment.