Mar 10, 2021 5:00 AM PT
One of the big marketing decisions confronting e-commerce vendors today is whether current performance is good enough. Online vendors need to consider their customers' shopping experience in order to assess existing barriers to stronger shopper responsiveness to digital storefronts.
According to Adobe, the 2020 year-end holiday shopping season saw average daily online revenue exceed $3.1 billion. That is up from $2.3 billion in 2019 -- an increase of approximately 33 percent online sellers. Even better news for the e-commerce industry is that for the first time, every day of the 2020 holiday shopping season exceeded $1 billion in online sales.
But wait. There is more to consider. Sure, sales were high. But retailers were far from perfect. Delayed shipping experiences and sluggish inventory left customers disappointed and looking for more reliable shopping outlets.