If you can give good directions, you can probably write a good brief
Photo by Winn Fuqua Photography
We’ve all had the experience of being told how to get from one place to another. You’ve doubtless noticed that some of your friends are exceedingly inept at it: They leave out important landmarks but include trivial ones. They don’t see things from your point of view. Other friends are picture-perfect: They draw maps with just the right amount of detail to get you from point A to point D with assurance. Never a worry: Each time you have a question on the journey, you’re reassured by the map.