Iron Maiden have officially announced their 17th album,
Senjutsu, which come less than a week after the metal legends debuted a music video for "The Writing on the Wall," their first new song in six years.
As was the case for the single, the lead-up to this announcement was part of an elaborate teaser campaign.
Iron Maiden uploaded the artwork to their past 16 studio albums over the course of one week. On July 13, the first 11 album covers were distributed, followed by one successive cover each day, right up to the news of Maiden's newest album.
Hidden in these images were more clues —Belshazzar's Feast T-shirts were now being spotted on characters in cover art and even the Japanese symbol for 'death' appeared on both