Tulipop ages down in new series
A new demo, a new distributor and new stories—the Icelandic lifestyle brand is taking a fresh crack at kids TV.
January 27, 2021
Tulipop is narrowing in on its target audience with a new preschool series. From the Icelandic production company of the same name and distributor Serious Lunch,
Tulipop (26 x seven minutes) builds on the brand’s primarily CP-centric existence.
This isn’t the first time the woodland IP, which features mushroom-capped characters and adorable monsters, has gone to market with a TV concept. Tulipop originally pitched a show based on the brand’s existing YouTube content at Cartoon Forum in 2017, and partnered with Zodiak Kids to co-produce it. That story was darker and aimed at older kids.