Kum & Go Rolling Out AI Solution Chainwide to Address Buyability Issues
WES DOINES, Iowa â After a successful six-month deployment across half of its 400 convenience stores, Kum & Go LC is rolling out CB4's artificial intelligence (AI) solution for its store teams chainwide.
The partnership focuses on improving the in-store experience of Kum & Go shoppers by solving buyability issues that make it difficult for them to purchase the products they love most, such as presentation issues, difficult-to-find items, out-of-stocks, and unclear pricing and promotional signs, reported
"Kum & Go is preparing to move to an all-store rollout of CB4 based on the successes we have found over the first six months," said Kum & Go Vice President of Operations Marty Roush. "We're seeing measurable sales lift at the item level by identifying operational execution opportunities uniquely tailored to each store."