New York–based indie rock band Lightning Bug have announced the new album
October Song features the new song “The Right Thing Is Hard to Do.” Check out the track’s new video, animated by Melanie Kleid, below.
“Here I wanted to connect how the struggles and flaws within the individual are mirrored in the greater problems of society,” songwriter Audrey Kang said in a statement. “How do we as individuals know we are on the right path? How do we as a society, as a species, know we are on the right path? So I started with myself, and my own struggles, touching on how I hide myself away from other people, on my stage fright, on my inability to be vulnerable, on this feeling I used to have that I needed to prove I was worthy of being alive. Then I tried to connect these struggles outward to global issues like xenophobia, arbitrary borders, the lines we draw between ourselves and the environment, and the ways we sacrifice the health of the planet for human convenience.”