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Dating platforms are using AI to analyse all the finer details. From the results, they can identify a greater number of potential matches for a user.
They could also potentially examine a person’s public posts on social media websites such as Facebook, Twitter and Instagram to get a sense of their attitudes and interests.
This would circumvent bias in how people represent themselves on matchmaking questionnaires. Research has shown inaccuracies in self-reported attributes are the main reason online dating isn’t successful.
While the sheer amount of data on the web is too much for a person to process, it’s all grist to the mill for a smart matchmaking AI.