Mattel innovation becomes toy maker's e-commerce core

A startup-like initiative to enrich customer engagement with limited-release collectibles during the pandemic now fuels Mattel’s direct-to-consumer online business, opening new IP-based revenue sources for the company.

Related Keywords

United States ,American ,Sven Gerjets ,Christopher Wright ,Mattel ,Gartner ,Mattel Red Line Club ,Hot Wheels ,American Girl ,Google Cloud Platform ,Google Analytics ,Gucci Edition ,Universe Gorka ,Red Line Club ,Mattel Creations ,Sandeep Unni ,