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Five mothers who lost their sons to violence and knife crime have bravely shared their emotional stories as part of a campaign created by AMV BBDO, supported by the Metropolitan Police Service and independent charity Crimestoppers.
‘Hard Calls Save Lives’ hopes to prevent knife crime in London by encouraging people to share information. The campaign acknowledges that it can be hard to phone in with information – but reminds people that there are harder calls.
In a series of films, Jean, Yvonne, Becky, Lorraine and Lillian relive the hardest call they had to make after they found out their child had been murdered. Their stark, harrowing stories are accompanied by footage of each mother, their raw grief exposed and unfiltered.