Microsoft is going to sell Xbox Series X mini-fridges after it won a Twitter brand competition

Karthik Iyer  | Published on 04 Apr 2021
When Microsoft first revealed the Xbox Series X back in 2019, the internet went wild with memes comparing it to a fridge. Microsoft gracefully embraced the memes and ended up making a 1:1 scale replica which it gave to some prominent figures in the industry.
While the original Xbox Series X fridge was limited to a few units, Xbox marketing boss Aaron Greenberg promised that if Xbox won against Skittles in the final round of Twitter’s inaugural #BestOfTweets Brand Bracket, they would make actual Xbox Series X mini-fridges. Well, you know what? It won and Xbox is keeping good on its promise.

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