Nilon's hassle-free, nutritious ginger garlic paste makes dishes tastier, healthier
ANI |
Updated: Mar 02, 2021 14:51 IST
New Delhi [India], March 2 (ANI/NewsVoir): Nilon's, one of India's biggest processed foods brands, had the netizens in awe ever since they kick-started their recent campaign, #NilonsGGP hai toh Jahan hai!
The campaign conceptualised by M&C Saatchi February was centred around simplifying the tedious process of chopping, peeling ginger garlic while keeping the meals packed with nutrition and flavour.
In a time when most consumers are looking for healthy options to add to their diet and ways to boost their immunity, the brand brings in a product that delivers all that and more. The main objective was to engage the viewers about creating conversations around health, convenience and immunity through the use of comic strips, playful retorts between the comic characters of ginger and garlic, filmy dialogues and contests.