THE anonymous, but mega-corporately sponsored International Women’s Day website has announced that its innocuous campaign theme for 2021 is “Choose to Challenge,” with the explanation that “a challenged world is an alert world. And from challenge comes change.”
A bold, although somewhat meaningless statement, and, as expected, it makes an appeal to women as individuals, since as it says: “We’re all responsible for our own thoughts and actions — all day, every day.
“We can all choose to challenge and call out gender bias and inequality. We can all choose to seek out and celebrate women’s achievements.”
True, but this is a banal reinforcement of corporately acceptable “choice feminism.”