Popstars' famous five: Why Peter Urlich fought to keep TrueBliss together

"I said, 'No way, I'm going to fight for her, she's in the band.'"
Urlich, the frontman for Th' Dudes and a respected member of New Zealand's musical community, said Cotton was a major reason why TrueBliss were so successful.
"Young women and girls could see that maybe Joe didn't look like your (average popstar) ... what a personality, what an energy, what a force, and a voice, and that was fabulous for image," he said.
"From that point of view she was a very important member of the band."
After the first season of
Popstars finished, the format was sold to more than 50 countries and sparked the rise of long-running and immensely popular talent-based shows like

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