Potential bets start advertising on Facebook as 2022 campaign shifts to social media
Sen. Sherwin Gatchalian, former senator Antonio Trillanes IV, and many local politicians are top ad spenders on Facebook a year before the polls. The Commission on Elections is drafting rules to govern online campaigning.
BY CHERRY SALAZAR
May 11, 2021 | 05:00:00 PM
Potential candidates have started advertising on Facebook more than a year before the May 2022 elections, spending several thousand to a few million pesos since August 2020, data from the social media platform showed.
A significant shift to online campaigning is expected during the 2022 elections, especially with mobility restrictions imposed during the pandemic, although in-person activities will remain a staple of the campaign, according to Eric Alvia, secretary general of poll watchdog National Citizens' Movement for Free Elections (Namfrel).