Published May 4, 2021, 7:00 AM
There’s no denying that one of the primary factors for a successful retail, art or food-service business is the impact its displays and interior design have on consumers. Store atmospherics such as lighting, colour, music, or scent can influence emotions and behaviour. An engaging, visually pleasing display or interior design can potentially be the key in attracting new customers and retaining them.
When it comes to in-store displays, IKEA has mastered the art of creating a sensorial experience from interactive product setups to dynamic and captivating visual images. Focused on innovation, the IKEA shop in Krakόw, Poland wanted to elevate the way products are presented by using big displays with the smallest equipment possible. Believing that flat panel displays would restrict designs to rectangles, its Digital Solution Implementations team decided to install Epson’s EV-100 laser projectors, allowing its content provider to use any shape and size for a dynamic design that will grab the customers’ attention.