PulsePoint Automates Sponsorships for Health Marketers with New Programmatic Offering
Pharma Brands Can Now Sponsor HCP and DTC Segments Across the Internet Through One Programmatic Media Buy
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NEW YORK, Dec. 10, 2020 /PRNewswire/ -- PulsePoint, a technology company revolutionizing health decisions through real-time data, today announced the launch of SponsorRx™, a programmatically powered sponsorship offering. SponsorRx enables pharma brands to streamline their sponsorship of health content to reach specific audiences across multiple websites and create a brand presence without compromising sophistication, creativity, or impact.
SponsorRx, available via the company's activation platform, Life by PulsePoint™, allows health marketers to pre-buy at set CPM's, direct audiences on a guaranteed basis across multiple endemic and non-endemic websites in one buy. Marketers can target their buys by contextual targeting of over 3,500 health condition and disease classifications as defined by the National Institutes of Health (NIH) and 1.8M registered Health Care Practitioners.