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Digital Determinants of Health - PLOS Digital Health - Speaking of Medicine and Health

The first PLOS Digital Health collection covering concepts in digital literacy, technological accessibility, algorithm bias, and more. ....

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Internet Brands to Acquire PulsePoint

Internet Brands to Acquire PulsePoint
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PulsePoint Inc.
NEW YORK, April 29, 2021 /PRNewswire/ Internet Brands, a KKR portfolio company and owner of WebMD Health Corp. ( WebMD ), a leader in health information services for physicians and consumers, today announced an agreement to acquire PulsePoint Inc., a leading technology company using real-time data to unlock and activate health insights. Internet Brands acquisition of PulsePoint accelerates its expansion into the healthcare marketing technology space, adding enhanced programmatic and data capabilities across its portfolio of companies.
As part of Internet Brands, PulsePoint s technology will help deliver next generation, privacy-focused targeting and analysis for a post-cookie marketplace. PulsePoint s machine learning engine powers its ability to deliver personalized messaging at each stage of the health journey. With real time intelligent customer decision-making tool ....

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PulsePoint Named Crain's Best Place To Work For Fourth Year

PulsePoint Named Crain s Best Place To Work For Fourth Year
Health Insights Company Recognized for Its Outstanding Culture, Benefits and Team
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NEW YORK, Dec. 14, 2020 /PRNewswire/ PulsePoint, a technology company revolutionizing health decisions through real-time data, today announced its selection as one of the 100 Best Places to Work in New York City for 2020 by Crain s. Ranked 24th overall and 8th amongst mid-sized companies, PulsePoint has continued to prioritize and invest in the wellbeing of its team, especially through the ongoing pandemic.
This marks the fourth time PulsePoint has been named by the prestigious listing, which each year honors top New York City employers who demonstrate a commitment to creating a supportive and empowering workplace. ....

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PulsePoint Automates Sponsorships for Health Marketers with New Programmatic Offering

PulsePoint Automates Sponsorships for Health Marketers with New Programmatic Offering
Pharma Brands Can Now Sponsor HCP and DTC Segments Across the Internet Through One Programmatic Media Buy
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NEW YORK, Dec. 10, 2020 /PRNewswire/ PulsePoint, a technology company revolutionizing health decisions through real-time data, today announced the launch of SponsorRx™, a programmatically powered sponsorship offering. SponsorRx enables pharma brands to streamline their sponsorship of health content to reach specific audiences across multiple websites and create a brand presence without compromising sophistication, creativity, or impact.
SponsorRx, available via the company s activation platform, Life by PulsePoint™, allows health marketers to pre-buy at set CPM s, direct audiences on a guaranteed basis across multiple endemic and non-endemic websites in one buy. Marketers can target their buys by contextual ....

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