istock
Although the design thinking mind-set and approach is not new, it has become a business buzzword of late. At the same time, it remains a practical framework, adopted across a variety of industries, enriched with other proven approaches. It is used to develop reliable and repeatable products and services that resonate well with customers, consistently produce financial rewards, and build brand loyalty.
According to the Design Management Institute (dmi.org), many publicly traded companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble, and others have integrated design thinking into their corporate strategy.
Currently, there is a surge in interest with respect to design thinking, as it is an inspiring framework for initiating and driving a customer-focused and business-centric digital transformation. As a practitioner of design thinking, I want to inspire industry leaders to innovate and create more meaningful products and services to improve people’s lives and their work environments.