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Product Design for SaaS Startups: Best Practices and Examples

Find out here some of the best practices and real-life examples of successful product design for SaaS startups.

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Can I Become a Creative Director with a Marketing Degree?

Are you passionate about creativity and marketing? Do you aspire to lead innovative campaigns and shape brand narratives? If you have a marketing degree, you might be wondering if it’s possible to become a creative director. In this article, we’ll explore the intersection of marketing and creative direction, uncover the skills needed to excel in […]

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Lund Humphries publishes 'Creative Leadership: Born from Design'

Based on a decade of research and 20 years of collaboration between designers and business professionals, this book argues that creatives should play

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Customer experiences drive revenue, margins – well done Checkers

Thomas Oosthuizen recently posted a LinkedIn commentary on the exceptional customer experience design in Checkers stores.

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Putting Design Thinking into Action


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Although the design thinking mind-set and approach is not new, it has become a business buzzword of late. At the same time, it remains a practical framework, adopted across a variety of industries, enriched with other proven approaches. It is used to develop reliable and repeatable products and services that resonate well with customers, consistently produce financial rewards, and build brand loyalty.
According to the Design Management Institute (dmi.org), many publicly traded companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble, and others have integrated design thinking into their corporate strategy.
Currently, there is a surge in interest with respect to design thinking, as it is an inspiring framework for initiating and driving a customer-focused and business-centric digital transformation. As a practitioner of design thinking, I want to inspire industry leaders to innovate and create more meaningful products and services to improve people’s lives and their work environments.

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"Successful rebrands are grounded in business logic and not exercises in vanity"

"Successful rebrands are grounded in business logic and not exercises in vanity"
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Adding UX design skills to any resume can help you land a better job (and certification is simple)

Adding UX design skills to any resume can help you land a better job (and certification is simple)
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