Q&A: James Wawne on why trust is the strategic key to remaining relevant in digital

May 6 2021, 12:45 pm | BY Ricki Green | No Comments
James Wawne, managing director and principal consultant ANZ at DMPG discusses how brands must build consumer confidence through progressive digital experiences which engender trust and lay the foundations for sustainable customer relationships.
 
Recently appointed managing director and principal consultant ANZ at DMPG, James Wawne heads the company’s Australian operation from its Brisbane office. A former PwC manager and Venntifact director, Wawne has over 14 years of international expertise in data analytics, innovative technology, and digital transformation.
Following COVID’s dramatic impact on consumer behaviours, Wawne shares why Australian brands must craft customer experiences that transparently address privacy concerns and provide controls around the use of first party data.

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