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PROVO, Utah and SEATTLE, May 20, 2021 /PRNewswire/ -- Qualtrics (Nasdaq: XM), the world's No. 1 Experience Management (XM) provider and creator of the XM category, today announced that customers executed nearly 450 million automated actions on the Qualtrics XM/OS platform between January and April 2021, representing a 640 percent year-over-year increase. Qualtrics customers are on track to complete a record 1.5 billion actions in 2021. Additionally, there are now more than 4 billion unique customer and employee IDs in the Qualtrics XM Directory (XMD), and Qualtrics' iQ advanced analytics suite is now processing over 36 million text records every month.
"The value of experience management is turning insights into action," said Brad Anderson, President of Products and Services, Qualtrics. "The Qualtrics XM/OS is operating at an incredible scale, as more Qualtrics customers use the platform not just to deeply understand their customers and employees but also take action to deliver incredible experiences across their entire organization."