Rebranding EY's consulting arm would be 'risky, expensive'

Creating a new brand for EY’s consulting arm, should it be split off from the company, would require a big investment, warns a branding expert.

Related Keywords

United Kingdom ,London ,City Of ,Arthur Young ,Chrissy Healey ,Ernst Whinney ,Fiona Czerniawska ,Exchange Commission ,Source Global Research ,Accenture ,Ernst Young ,Gartner ,Brand Finance ,Carmine Di Sibio ,Osource Global ,Andersen Consulting ,