Red Roof®, an award-winning leader in the lodging industry, has evolved its Forum on Leadership for Women Entrepreneurs into a 360-degree program, SHE, to continue to support, help and elevate women. The annual SHE Leads Forum, taking place September 28-29 in Dallas, TX, will be a kickoff for a continuous infusion of inspiration for women primarily in hospitality, that facilitates sharing professional experiences and provides collaborative learning opportunities to foster change in industry.