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Rental car and new car shortage combined with increased demand driving price spikes, travel changes
Peer-sharing car rentals gaining traction
Major rental car operators sold off more than 770,000 cars as the pandemic pulverized demand. Now, they can’t buy back inventory fast enough because there’s no inventory to buy.
and last updated 2021-07-20 00:31:25-04
DENVER -- Cruising around in one of Justin Villa’s Jeep Rubicons feels about as Colorado as travel gets.
“You can fit four passengers,” Villa said. “Plus, your luggage, plus your skis. Guests love it.”
Villa and his wife, Meagan, started renting out Meagan’s Jeep in November 2019, and now they have a fleet of five Rubicons, plus a Ford F-250 pick-up.

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