GREENVILLE, S.C., March 23, 2023 -- A new world record was set at Richmond Auctions on February 17, 2023, when an Orange Crush neon sign (circa 1950's) sold for $189,750, making it the most a soda sign has ever brought at auction. Richmond Auctions is now the first auction house to sell a soda sign for over $100k, breaking the previously held record of $46,000 on a Satanet Soda sign, which was also sold at Richmond Auctions.