JEDDAH: Public understanding of the increasing challenges related to global warming is reassuringly high in the Kingdom, and the government, organizations and civil society continue to play their role in embracing environmental protection measures, a new report reveals.
The study by consultancy firm Boston Consulting Group (BCG) shows that 55 percent of consumers in the Kingdom have reaffirmed their willingness to implement more sustainable acts into their everyday lives, and also that green infrastructure, financial incentives and a wider variety of affordable eco-friendly products and services will help drive progress.
The report, “Are Consumers in the Gulf States Ready to Go Green?,” found that 70 percent of consumers in the Kingdom are largely aware of climate change and how the world is negatively affected by the problem.