Scott Muller returns to SCA in newly created head of content insights role

Scott Muller returns to SCA in newly created head of content insights role
Southern Cross Austereo (SCA) has appointed longtime radio executive Scott Muller to the newly created position of head of content insights.
Muller has an extensive background in both local and international radio, having been the inaugural program director at Nova 96.9 in Sydney. He’s also held roles within Austereo and then SCA, as content director of 92.9 in Perth and program director of Triple M Sydney.
Upon his return to SCA, the company said he will be responsible for executing its content insight strategy.
He will also work closely with SCA’s research team, SCA iQ, to distill data and research into meaningful insights, SCA said, with the goal of informing key content decisions across the Hit and Triple M Networks as well as LiSTNR.

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