18th May 2021
Sharpâs Brewery has launched a new Doom Bar âfridge packâ across the UK off-trade to tap into growing demand for convenient multipack formats.
The âfridge packsâ, which include 10x440ml cans of Doom Bar, are rolling out in stores across the UK this month. The cans are encased in a recyclable cardboard sleeve and include a carry handle and quick tear-open fold.
The format is said to cater to the growing demand for products that help shoppers save time and effort during their shop, and taps into the growing consumer trend towards fewer, but bigger grocery shops.