MedCity News
Sidestepping the system – Is D2C the next winning model in healthcare?
While D2C can enable creativity in customer acquisition and B2B strategies allow for rapid monetization, companies must thoughtfully target consumers, track clinical outcomes, and demonstrate cost-savings.
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Over the past few years, healthcare has been ushered into a new age of consumerism. Ritualistic trips to the doctor’s office are being traded in for convenient virtual consults. Long wait times to see a therapist are starting to resolve with mobile apps that deliver on-demand cognitive behavioral therapy. Even seemingly brandless prescriptions have been replaced with creatively marketed medications and OTC products.