Ecommerce platform Shopify has announced a new integration with music streamer Spotify to propagate merch sales. Now, artists can connect their Shopify shops directly to their Spotify profiles to sell their merch and beyond. The new tools also enable artists and their teams to manage inventory and control which items are featured on their profiles. While the capability to link accounts is now available to all artists globally, Shopify merch will only be visible to listeners in Canada, the U.S., the U.K., Australia, and New Zealand, as the program is still in beta. Artists can sign up via their Spotify For Artists accounts -- a fan development platform on Spotify that the streamer says is used by more than 1 million artists, managers, and labels each month. Ecommerce platform Shopify has announced a new integration with music streamer Spotify to propagate merch sales.