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Spring skiing gets a shot in the arm… literally
15th March 2021 | Craig Altschul
Spring bookings start to skyrocket
Suddenly the COVID winter went from “hanging on” for hotels, motels and other lodging properties in ski resort towns to “hang on to your hats.” If there ever has been welcome news for innkeepers, this is it.
A Mountain Market Briefing this week from DestriMetrics, the business intelligence arm of Liftopia that tracks such things, is reporting late season bookings are setting an all-time record — yes, all-time record.
Citing “the dramatic decline in COVID-19 cases, hospitalizations, and deaths coupled with good snowfall in many regions,” reported Tom Foley, senior vice president for Business Operations and Analytics for Inntopia,” that’s helped to drive strong bookings and incremental fill during the past month.

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