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Study: Consumers motivated by green words and images in food and drink adverts : vimarsana.com
Study: Consumers motivated by 'green' words and images in food and drink adverts
Environmentally-focused images and words in adverts make people believe products are eco-friendly, Advertising Standards Authority study finds
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United Kingdom
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Jo Fenn
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Nicky Baker
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Stephen Woodford
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Department For Environment
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Climate Change
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Environment Project
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Active Ad Monitoring
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Markets Authority
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Rural Affairs
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