If the Italian region of Tuscany has Chianti, Emilia-Romagna has “Motor Valley,” an area that boasts one of the highest concentrations of luxury sports cars and motorbikes in the world.
The so-called “Land of Motors,” covering about 1,000km2 of prime agricultural land between Bologna and Modena, is home to Automobili Lamborghini SpA, Ferrari SpA, Maserati SpA and Ducati Motor Holding SpA, in addition to less well-known brands.
Every year — with a hiatus during the COVID-19 pandemic — industry types and fans flock to Modena for a weekend to talk business, and admire the spectacular vehicles and bikes displayed around town.
Among those