Sustainably produced beef patties aim to become 'new normal'
3 Feb, 2021 06:30 PM
3 minutes to read
The Country
A year-long trial has shown that it's possible to produce a beef pattie sustainably across the supply chain in New Zealand, says the Ministry for Primary Industries.
Key players in the red meat industry partnered with MPI's Sustainable Food & Fibre Futures fund to develop a model for producing independently verified sustainable beef through the entire supply chain.
The project was aimed at helping meet the growing demand for ethically sourced and sustainable products, said MPI
"The project showed that New Zealand can do this, and the model can be scaled up – so this really is an encouraging milestone," Steve Penno, MPI's Director Investment Programmes said.