The Popeyes Chicken Sandwich is back. The chicken chain has announced its official return date. Let the second-round of chicken wars begin.
Turns out we were idiots to assume the "chicken sandwich wars" would be fought exclusively by restaurants that serve
sandwiches.
In a recent interview with Business Insider, Taco Bell’s chief global food innovation officer Liz Matthews hinted at a new chicken offering – or perhaps several – that may somehow compete with other chains’ fast-food chicken sandwiches in the not-too-distant future.
"I think a lot of players out there are doing a great job, but what I will say is that we will interrupt that with what we're going to do on chicken," Matthews told Business Insider.