Tata Starbucks to spend aggressively on digital and outdoor; will launch more outlets soon
In an interaction with BestMediaInfo.com, Deepa Krishnan, Director, Marketing, Category, Loyalty, Digital at Tata Starbucks, talks about leveraging digital media and the companyâs future plans
Mumbai, March 15, 2021
Tata Starbucks will spend aggressively on outdoor and digital as it plans to open stores across the country.
âA large percentage of our consumers are millennials and most millennials are actually consuming digital content like never before. Having said that, there is a place for every kind of medium; for example, whenever we launch in a new city, we completely focus on outdoor and social media. However, currently, we continue to leverage digital a lot because thatâs where our consumers are,â said Deepa Krishnan, Director, Marketing, Category, Loyalty, Digital at Tata Starbucks.Â