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Bloomfield Hills, Michigan, U.S.A.-based Envisible has joined forces with Juneau, Alaska, U.S.A.-headquartered Certified Quality Foods, Inc., which does business as Seafood Analytics, in a push to capture quality product data on the former’s blockchain-enabled Wholechain traceability system.
The initiative will initially focus on sockeye salmon sold by Northline Seafoods in Bristol Bay, Alaska. Utilizing Seafood Analytics’ handheld certified quality reader (CQR) device, Northline will gather product quality metrics and measure the electrical properties of its salmon at the point of harvest.
“Electrical properties are measured at the cellular level and are related to degradation, heat abuse, and quality. The resulting quality data is then seamlessly uploaded into Wholechain, which logs this and other supply chain data on Mastercard’s provenance blockchain from the source all the way to grocers nationwide under a private label brand available at over 12 regional stores,” the companies said.