With China and the U.S. trying to assure their dominance in Artificial Intelligence (AI) development and deployment, the European Union is making its first steps to take the global lead in the governance of AI, grounding its approach on EU founding rights and values.
This attempt translated into the freshly released Regulation on a European approach to Artificial Intelligence, paving the way for Europe to position itself at the forefront of the global debate around AI regulation.
A trademark of the European way to AI governance is the pursuit of a balanced approach between safety, privacy and innovation. For the home appliance sector, it is of pinnacle importance that consumers are protected in all scenarios and it is also essential for the industry not to be made under-competitive through over-regulation.