The fast-food chicken sandwich wars have reached a new boiling point because of the pandemic, and every chain wants in on the cash grab

The fast-food chicken sandwich wars have reached a new boiling point because of the pandemic, and every chain wants in on the cash grab
emcdowell@businessinsider.com (Erin McDowell)
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McDonald's just launched its own new crispy chicken sandwich to compete with Popeyes and Chick-fil-A. Erin McDowell/Insider
The demand for new fast-food chicken sandwiches is higher than ever before.
McDonald's, Burger King, Chick-fil-A, and KFC have all launched new chicken sandwiches in the past year.
The strategy for many chains appears to be replicating competitors' successes to win over customers.
For fast-food chains working tirelessly to emerge from the coronavirus pandemic with a strong customer base and an even stronger financial position, one thing is for certain: The bird is the word.

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